The first step towards a digitalized business - how to get started?

Digitalization of business is a topic that has been popping up in increasing numbers lately. Companies are creating digital strategies, business solutions are being migrated to cloud-based platforms and ERP’s are bound to follow sooner or later. Many SME’s (small and medium enterprises) name digitalization of business as one of their critical goals for the next few years. More and more companies are starting to find the courage and willingness to invest in business digitalization projects, but the technical execution of these projects is often slowing things down. How to start the process of digitalizing your business and guarantee fast results?

When embarking on the journey towards digitalization, it is good to remember that you don’t have to do everything at once – or necessarily ever. There are so many different kind of digital solutions available for companies that it is safe to say no-one needs all of them. Every company has its own specific needs which originate from the core processes of the business. Once these needs have been thoroughly analyzed, we can start implementing digital solutions that suit them in the best possible manner. This can be done in many steps - the journey to digitalization is more like a marathon than a sprint and you don’t have to invest much to get started.

A good partner is the key to success

Every digitalization project has its own unique attributes, but this doesn’t mean that every project should be started from scratch. Many companies do not have an IT-department that has the resources to execute digitalization projects from start to finish – finding experienced employees with the right skillset for that can be challenging. In most cases it’s more efficient to utilize existing service packages that contain the basic tools for business digitalization. With the foundations for the project already set up, it is easier to identify the tools and services that best suit a company’s needs. These tools and services can then be modified by connecting the company’s different data sources and creating a custom user interface based on a brand for example. These kind of service packages lighten the workload of the IT-department and make it possible to implement solutions in a swift manner. Close collaboration and transparency between a company’s IT-department and their digital partner is crucial to ensure a successful project. When executed properly, it creates a strong foundation for continuous development and future projects. Identifying all of the possibilities digitalization can offer for a company requires a lot of expertise and experience – this is something that should be demanded from a digital partner company.

Strike when the iron is hot

In one way or another, digitalization of business will affect most companies in the near future. It is not a question of if, but rather when. Some companies have already taken the leap towards a digitalized business and are capitalizing on its possibilities, but many more are still on square one. So, don’t worry – it’s not too late to start now.

During the last five years, Bluugo has helped dozens of companies to upgrade their business to the next level with the tools of digitalization. As one of our customers said: “We don’t try to be the biggest, but the best. Bluugo and Tracking Cloud™ support us perfectly in this”. The same mindset guides our own work from day to day. If you have any thoughts or questions about business digitalization, call me or send an e-mail. I’m more than happy to tell you more about our services.

Riku Jokinen

Sales Director, Bluugo Oy