Merus Power Selects Bluugo's Tracking Cloud® for Field Service and Asset Management
Bluugo has started a partnership with Merus Power to provide a digital field service and asset management solution built on the Tracking Cloud® platform.
The European Parliament has voted to postpone the EU Deforestation Regulation until the end of 2026. Progress is also being made on the broader “Omnibus” simplification package, which aims to ease reporting and due diligence obligations. These ongoing regulatory changes have prompted many companies to reassess the transparency of their value chains from a new perspective.
November 2025 brought yet another turn in EU sustainability regulation: the European Parliament voted in favour of simplifying the EU Deforestation Regulation (EUDR) and postponing its implementation by a full year. The regulation was originally adopted in 2023 to ensure that no products linked to deforestation would enter the EU market.
This delay was the second of its kind, and the changes will affect companies and stakeholders across all levels of the value chain.
Read more about the EUDR amendments on the Council of the EU’s website.
At the same time, the EU has continued to advance the broader “Omnibus” simplification package, which eases reporting and due diligence obligations and limits most of them to the largest companies.
More detailed background on the simplification package is available in this European Parliament’s press release.
Unsurprisingly, the news about regulatory easing has sparked mixed reactions. Many forward-looking industry leaders have voiced concerns that the EU is now rewarding those companies who were less prepared, while investments already made to meet the requirements appear at least temporarily devalued.
Companies such as Nestlé, Mars, Danone and Tony’s Chocolonely have publicly stated that regulatory delays and ongoing changes:
Further background information on these statements can be found in ESG Today’s recent article.
With the EUDR delay and Omnibus simplifications, the pressure regulatory requirements pose may temporarily ease for some companies, but the fundamentals remain unchanged: corporate risks no longer stem from individual regulations but from supply chain structures and the transparency of supplier networks.
The biggest challenges lie outside the regulation itself:
Industry analyses point in the same direction: in 2025, supply chain leaders are investing heavily in resilience, cost transparency, ESG data and strategic supplier collaboration – because these are the areas that create competitive advantage, not reporting for its own sake. Read more in an article by KPMG.
EUDR is not the only regulation extending requirements deeper into supply chains. For example, NIS2 requires supplier risk assessments from a cybersecurity perspective. What all these have in common is a growing need to monitor and manage supplier data in a verifiable manner – regardless of how individual regulations evolve.
Companies that invest strategically in transparency do not do so for reporting purposes, but to strengthen the performance of their entire value chain. Traceability has shifted from a compliance function to a core capability that improves responsiveness, supply reliability and cost efficiency.
In practice, companies pursue the following benefits with traceability and supplier-data solutions:
Visibility into risk regions, origin data and Tier-2 to Tier-n suppliers enables early action before risks become supply issues or sustainability liabilities.
Especially German and Northern European customers require verified information on raw material origin and sustainability, regardless of EUDR timelines.
Gaps in supplier information, risk regions or unreliable declarations are detected early, enabling supplier changes or further investigation before issues escalate.
Standardised supplier questionnaires, documentation and continuous updates reduce errors and lower costs linked to audits, claims and potential sanctions.
In markets where sustainability is already a competitive advantage (such as Germany), transparent value-chain data strengthens trust and supports sales and long-term customer relationships.
Transparency and standardised data collection make it easier for suppliers to engage and support continuous supplier development – which is critical given the 2025–2030 market and geopolitical environment.
When the same data foundation supports regulatory needs as well as sustainability, risk management, supplier comparisons and market expectations, the investment delivers continuous value – not just when “the authorities require it.”
One unified data foundation reduces the need for ad-hoc projects and helps companies respond proactively to customer, regulatory and market demands.
Practical implementations have made it clear that digital solutions should not be built around a single regulation. Instead, companies should proactively build a strong value-chain data foundation that remains effective even as rules change or market expectations rise.
This is the essence of Bluugo’s “compliance without chaos” mindset.
These same needs have been addressed with Tracking Cloud for more than a decade, in real-world deployments across industries and throughout different stages of the value chain.
Don’t wait for perfect clarity – build a foundation that delivers value now.
Even as regulation is eased, the need for reliable supplier and origin data does not decline – it grows. Markets and customers increasingly expect transparency, even when regulation does not explicitly require it.
The companies that will lead in the future are those that invest in transparency before the market or regulation forces them to. When supplier information and origin data are in order, companies reduce costs, avoid disruptions, and build a competitive advantage that remains steady even as regulations change.
If you want to learn more, we recommend downloading our free Compliance Without Chaos whitepaper, which further explains how to secure supply chain data and traceability despite evolving regulation.
Download the guide using the button below.
Bluugo has started a partnership with Merus Power to provide a digital field service and asset management solution built on the Tracking Cloud® platform.
On 4 May 2026, the European Commission published a long-awaited simplification review of the EU Deforestation Regulation. The update contains some changes to the regulation’s requirements as well as clarifications to previous rulings but the core message remains clear: EUDR is moving firmly toward enforcement, with no further delays to the application timeline on the table.
Chemigate, one of the leading biopolymer manufacturers in the Nordics, has been using Bluugo's Tracking Cloud® platform to digitalize and automate its order-to-delivery supply chain since 2021. During spring 2026, the platform's use will be extended to cover supplier management as well.