New Whitepaper: The Critical Role of Traceability Standards in Modern Supply Chains

Why is digitalization
so damn hard?

Every B2B company wants to digitalize their business, but a vast majority are failing at their efforts. A whopping 84% of digital transformation initiatives fail to reach their goals.

With over 20 years of hands-on experience and countless conversations with business decision-makers, we at Bluugo know that the conventional way companies approach business digitalization is fundamentally wrong.

84% of digitalization projects fail
35% of IT projects meet their budget and schedule

The goal is in sight, but getting there is the real challenge

For most B2B companies, the objectives for their digitalization initiatives are quite clear. They usually revolve around increasing end-to-end visibility, data-driven decision-making, and effective collaboration between stakeholders across the value chain.

The real challenge is getting there – turning the initiatives into actual solutions. This is where shit usually hits the fan.

Only 35% of digitalization projects meet their original budget and schedule. The average time-to-market is around 1-2 years.

The conventional IT tools most companies are utilizing in their digitalization efforts are simply outdated and do not meet the changing requirements of the modern B2B environment.

Digitalization shouldn't be an IT project

Digitalizing your business with the conventional IT approach and toolset usually comes with a multitude of challenges:

Budget and schedule overruns
Tying up key personnel in IT projects for months or years
Cybersecurity risks
Integration issues
Differences between internal IT and the Business
Poor predictability over Total Cost of Ownership (TCO)
Talent shortage
Lack of strategic direction

Combined, these produce an impossible mine field of risks and concerns to navigate. Instead of focusing on the business objectives, decision-makers end up managing "yet another IT project" with no certainty for concrete results.

Typical time-to-market with traditional IT tools is 1-2 years
Tracking Cloud Platform

The new standard for B2B digitalization

After seeing companies struggle with the same problems over and over again, Bluugo's founders knew a completely new approach was needed. Something to challenge the outdated conventions and tools of the entire IT industry.

The concept of hyperadaptability and the revolutionary Tracking Cloud® platform were born.

Our unique platform and service concept allow companies to digitalize their mission-critical business processes and achieve true end-to-end visibility over the entire value chain without the need for exhausting IT projects.

Today, Tracking Cloud® is used in over 25 countries and trusted by numerous industry leaders such as ABB, Fortum, and Bufab.

The hyperadaptive approach

Hyperadaptability is the secret sauce that makes everything we do possible.

On a technical level, it is the ability to easily modify everything in our platform from high-level processes to single workflows, data fields, and integrations – with unprecedented speed and zero coding.

In practice, it allows you to execute your digitalization initiatives with less complexity, low risks, predictable costs, 100% future-proofness, and the shortest time-to-value in the market.

Why is adaptability so important in B2B Digitalization
Benefits of the Hyperadaptive Approach

Stop the insanity today

"Insanity is doing the same thing over and over again and expecting different results".

If you are tired of doing things in the old way and struggling with the same old problems, you have come to the right place.

Let's set up a meeting and start digitalizing your business in the hyperadaptive way.

Bluugo Makes Digital Business Sense

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